Design and art direction of  Fashion Revolution's 2020 brand identity.

I started by working with the Fashion Revolution team to define how they wanted to appear and who their target audience was. This helped to determine how branded content should appear, both visually and in language and form.

A new visual identity and tone of voice was developed from this, including the introduction of new assets such as fonts, colour schemes, gradients and stickers, as well as wider concepts such as a strategy for the sharing of new and edited information.

Fashion Revolution is an open source platform that encourages their community to take and use brand assets as they see fit. The guidelines spoke to this, offering a level of creativity and experiementation whilst holding onto the integrity of the brand itself.  

Read the full guidelines here.