A suite of social media assets and templates, created as part of the design and art direction of Fashion Revolution's 2020 brand identity.

Fashion Revolution wanted to take an engaging and interactive approach to content that is often heavy in subject-matter. There also needed to be an element of self-reference and humanity within the content. The information surrounding sustainable fashion is constantly adapting and what is right one day could be wrong the next.

The use of stickers helps grab the attention of scrollers and illustrates the meaty nature of the subject matter whilst making the visuals feel more real, less digital. The use of collage as a mean of creating original visual content does the same thing and allows for creative  

 

Read the full guidelines here.



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